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Advertising melts into our behaviors so slyly we hardly know the impact it creates in our lives. Powerful companies can build entire marketing plans on deceit. On top of that, we’re all trying to keep up with the Kardashians (okay, not all of us). So shoppers have a growing responsibility to inquire on the who, what, where, when and why we buy. The question of how much is an important one, but so is knowing what our stuff is made of, where it comes from and why it was made in the first place.

Despite all of the overconsumption we are supposed to try to avoid from a very wise and minimalist perspective, the truth is, we buy. We need stuff. From the organic cotton clothes we hope will never fall apart to the groceries in our reusable bags, the shop goes on.

And let’s be honest, not all environmentally friendly products have the type of quality or style we seek. It can be scary to leave your trusted brands behind to experiment with anything new. When we spend money on anything that turns out to be less than what we hoped for, disappointment reigns in. Maybe we curse ourselves for being adventurous and swear off those recycled plastic yoga pants that didn’t hug our butts just right, vow to play it safe next time and go back to our trusted yet not sustainably sourced apparel.

We get it because we have been there, and we are still discovering what’s fabulous and what’s not. That said, we want to promote and share the sustainable and socially conscious products that exceed our expectations and the rockstar companies that are going above and beyond to create items that will be better for ourselves and the planet.

So we should all ask ourselves what kind of consumers we want to be — conscious or indifferent? We can’t always make the most ethical, eco-friendly purchases. We are all in different financial situations with varying priorities, and sometimes those products just aren’t available (yet). It’s important though to understand the dollars we spend do support the types of business models we want to continue to shape this material world.

  • Reviews


    Our beauty products have absorbed thousands of chemicals, of which the Food and Drug Administration has banned less than a dozen in nearly 90 years. In contrast, the European Union has…

  • Products Reviews

    Suga Yoga Mat Review

    A yoga mat made of recycled wetsuits, need I say more? This yoga mat might be one of my proudest purchases because it took me a long time to start researching…

  • Films Reviews


    “Is it really democratic to buy a t-shirt for $5 or a pair of jeans for $20? Or are (companies) taking us for a ride? Because they’re making us believe that…

  • Reviews


    If familiar with the term “zero-waste,” you probably know about the people who share pictures of a single jar filled with their annual trash output. Those well-photographed mason jars prove it’s…

  • Books Reviews

    Top 5 Self-Help Books

    After a few hard-hitting romantic relationships, we tend to carry scars around like reminders of what to expect the next time around. We hope for true love but wait secretly (or…

  • Products Reviews


    “Sea Plastic Differently.” – Norton Point’s Motto Norton Point is a rockstar, eco-friendly company that transforms ocean plastic into stylish, high-end, sustainable sunglasses. Before we go into how cool this company…

  • Reviews Travel Well-Being

    Good human

    Being a good human — what does that even mean? The more we try, the more situationally ambiguous it can seem. We can find the bad in almost every action intended…